In our ‘Crack the Case” apprenticeship, students learn to become insightful marketers through careful research and analysis. Last fall, students at Isaac Newton Middle School in New York, played the role of business consultant to Ben and Jerry’s, working to determine the best choice for their newest flavor.
Led by partners and staff at PwC, the global professional services firm, students research the popularity and profitability of different flavors, and ultimately worked to build a case for their ice cream flavor - and why it should be chosen.
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